Importance of Digital Marketing: Top 10 Reasons Why You Need It

At a certain point online marketing was just a new and different way to market. It opened up a new type of media on which to sell products and enterprises. But within just the past few years, the importance of digital marketing has become something else.

It's become a basic part of what a business is to its clients.

It's no longer enough to have a website or run some un-focused Ads campaign. Don’t have integrated digital marketing strategies working for your business? Time is neutralizing you as a result of it.

As the Internet becomes weaved with all that we do, the significance of advanced advertising is getting perfectly clear.

How about we investigate why your business needs digital marketing to grow and flourish.

Importance of Digital Marketing

1.      Reaches People Where They Spend Their Time & Money

In 2019, the average Internet user has at least 7 social media accounts. That is up from 3 just 5 years back.

97% of US grown-ups under 65 are on social media at least once a month. By far most are on it consistently. Social media is strongly preferred as a means of customer care.

Although as many as 89% of customer messages are ignored by businesses.

22% of the world population is on Facebook. 62% of individuals in the US are there. 

76% of Facebook users and 51% of Instagram users are on it consistently.

30% of individuals on social media mention a particular brand when referring to milestones in their lives. Gen X is slightly more likely to interact with a brand on social media than millennials.

The pattern right presently is the person individual goes through more than 2 hours per day on social media. Youngsters average 9 hours.

Social media is integrated into everything they do from school, to work, to entertainment, to hanging out with friends.

In any case, just 45% of marketers think their social media efforts are paying off. There are certainly a few champs and failures losers on social media. Simply having a profile and sharing some substance now and again isn't sufficient. You need a social media marketing strategy.

At the point when you see how to boost your ROI in social media advertising, you win big.

Social media marketing and publicizing are just a bit of digital marketing. But it’s a very important one. All through this article, we’ll look at many kinds of online marketing methods. This will show the significance of digital marketing to your business.

2. Levels the Playing Field for Small Business

You've seen it previously. A huge company like Walmart comes to town and clears out 100's of neighborhood claim to fame shops. Starbucks rolls in and mom and pop coffee and bagel shops close down.

We’ve seen the online equivalent of this with Amazon. It's difficult to rival the name acknowledgment or the millions that they put into promoting and reputation managemaent.

That is the place the significance of digital marketing shines as a beacon of hope for small businesses. It’s the same for brick & mortar, ecommerce, and personal brands alike. Digital marketing actually allows smaller businesses the ability to hold a top ranking position, similar to a customer we outranked Amazon and Lowe's utilizing our AdWords services.

Digital marketing small businesses to rival an a lot littler advertising budget. When overseen successfully, it gives them laser-focused control over where and how they go through their money. At the point when you have this sort of control and the information to help choices, you make more brilliant ones.

Continue to explore the benefits and importance of digital marketing. Exactly how it makes everything fair turns out to be progressively clear.

3. More Targeted

At the point when you run a magazine ad, for example, you definitely do some targeting. You know whether your target audience reads that publication. You have some control over placement and size. You control the message inside certain publisher guidelines

That advertisement may reach at 1 million or more readers.

But what percent of this million is actually your target? A specific fashion magazine may have a demographic 59% female ages 35-55. They may have some college education. Also, you realize they're keen on the kind of fashion depicted in the magazine. But that’s a huge demographic.

One of the gifts that digital marketing has given us is the ability to dissect huge demographics. Whittle them down into very targeted groups to get super-focused on a specific kind of person.

Who's that person? It's the person most likely purchase what you sell.

when you do targeting at this level, you make an ad that is exceptionally applicable to your target market. Because it's so relevant, it connects on a level that progressively broad promoting can't. This connection gives it the ability to influence decisions. You do it without annoying traditional advertising techniques. You're not demonstrating a similar advertisement a large number of times over a month's term. Or on the other hand intruding on somebody's program again and again.

Things being what they are, what sort of focusing on is conceivable with digital marketing? You'll probably be surprised.

Let’s look at search advertising as an example. That includes AdWords. In this form of digital marketing, you target people doing searches in Google. Search results now account for about 64% of website traffic across the Internet.

For businesses who've put solid focus on SEO (search engine optimization) as much as 80% of traffic lands from search results.

Search advertising, otherwise known as PPC (pay per click) permits you to position yourself close to the highest point of searches. That is regardless of whether that is not where your website would organically appear.

With search advertising, you can target people with a very specific:

·       Challenge
·       Goal
·       Profession
·       Education level
·       Buying behavior
·       And more

Do this by bidding on search quiries that represent these particular targets. Build advertisements and landing pages around them to convert that traffic.

Social media advertising similarly allows you to narrow your target audience Use the data they’ve collected about their users. Tell Facebook, for example, to only show your ad to people with a very specific recent behavior, interest, location or other identifier.

You don't spend thousands on one advertisement. Furthermore, you can run advertisements indefinitely. So you can undoubtedly adjust that advertisement to connect with various gatherings of people. You don't have this level of control over who sees your ad with any other form of marketing.

4. Can Be Hyper-Personalized

We’ve only just begun to discuss the importance of digital marketing in regards to targeting. With email marketing, one more significant piece of advanced advertising, you can target practically down to the individual level.

We call this "division".

In some cases, you actually can get to the individual level. Marketers call this "personalization".

72% of consumers prefer that businesses use email to communicate with them. This gives people a sense of control that causes them more comfortable signing up for your emails and buying from you. If they don’t like what you send them, they can just unsubscribe.

Be that as it may, when you send them content that is exceptionally applicable, they remain on your rundown and keep on purchasing over and over. You can see where in the importance of digital marketing lies in a repeat lifetime customer.

There are basic programs that will allow you to add a person’s name or certain information automatically to an email. In any case, we're discussing a substantially more propelled approach that is demonstrated its capacity to get results for our customers, similar to the upgrades in the chart below. That is email segmentation, automation, and personalization.

With segmentation, you're gathering information about each email subscriber. You utilize this information to sub-divide your list based upon certain traits or behaviors identified through analytics. Once, divided, send each segment content that is most relevant to that segment.

If it isn’t relevant, you don’t send it to them. And if you can make small changes to a piece of content make to it more relevant to a different segment, you do it to reach more people.

Automation permits you to send that content at the ideal time to get the desired result. It takes the repetitiveness out of the process.

You realize what this ideal time is through your information assortment process. This time may be right away. It may be a sure time of day. It may be sending a specific message before another.

At long last, you have personalization. You recognize a person on an individual level. You are able to recommend the best products to them because you know their purchase history. You recognize that they just visited your website and abandoned their cart. You refer to them by name. They feel that you respect their individuality.

While these are 3 different things, when they work together they get results.

The Power of Segmentation, Automation and Personalization

As indicated by MailChimp’s broad information, subscribers are 14% likely to open emails that are segmented. They're 101% more likely to click a call to action in the email. Segmentation reduces bounce rates by 5%. That is a great deal in email marketing. It reduces unsubscription rate by around 10%.

But what about sales and revenues? Segmentation sounds like a ton of work. Does it have a ROI to justify it?

Aberdeen Research Firm found that conversion rates increase by 10% with segmentation. Be that as it may, not exclusively are conversion rates higher. People receiving segmented emails spend more. Marketers saw a 760% increase in revenues thanks to segmentation.

Businesses who use automation to send these emails at the optimal time on average increase their conversion rates by 50%. Automated emails are 70% more likely to get opened and have 50% higher click-through rates.

A study found that businesses who use automation are 133% more likely to send out highly relevant content. In a typical email campaign, 75% of revenues are drawn from the segmented portion of the campaign. The rest originates from general emails.

It's this relevance that gets these sorts of results and further proves the significance of digital marketing to a business. 81% of people who get an email that is customized dependent on past purchases buy again.

Yet, segmentation and automation aren't something that just any small business can do on their own. These do take an investment in advanced tools that take a lot of the monotonous, repetitive and time-consuming work out of the process.

These programs are basic for running effective segmentation. However, they're frequently cost-restrictive for a small business. This is yet one more advantage of working with a digital marketing company. It can carry the costs while allowing you to benefit from these state-of-the-art technologies.

Progressively, businesses that succeed are utilizing segmentation, automation, and personalization to do as such.

5. More Advanced Analytics

What do you really know about how a TV ad performed? You can decide best times for the promotion to air and best recurrence in the event that you do some testing. You might create a focus group to drill down on the data. But generally, you only know its reach according to the agency and whether it increased buzz, sales, or met a similar marketing goal.

Now, let’s look at the importance of digital marketing in comparison.

With digital marketing you know the following about your ads and users:

•       Whether they actually saw it. With TV ads, you don’t even know that much. They could have been in the kitchen or had the TV on mute.
•        If they interacted with it
•        If they liked it
•        If they lingered on it
•        If they shared it with a friend
•        If it prompted another action
•        If it led to a sale down the road (this is important when deciding how to best spend money)

You also learn much more about the people interacting with that ad:

•           Who’s most interested in your ads
•           What are they like
•           What makes them more likely to take an action
•           Who is easiest to convert
•           Who spends more
•           What do they do online
•           What terms do they use to find you online
•           Which websites do they visit that lead them to yours

The entirety of this is truly simple to track with free analytics software like Google Analytics. Or you can gain even more insight with paid tools. Use what you learn to cut costs where you aren’t seeing a return on investment. Increase spend and efforts where you get the best results.

Keep on streamlining your campaigns to optimize your results.

You may still decide to shell out some money for traditional marketing. Many businesses like to have a blend in their marketing plan. In that case, the importance of digital marketing is how much you learn about who your customers are that carries over to other marketing methods.

6. Easy to Scale & Adapt

As with any marketing, there's underlying investment required to get traffic flowing. But the importance of digital marketing to small businesses becomes very clear when you see how easy it is to scale and adapt as your business grows.

For example, with social media campaigns, display ads and search advertisements you can choose a daily budget. You realize precisely how much that campaign will cost you.

Now you begin to see amazing results. You don't need to go in and renegotiate a promotion spot to keep the advertisement running. Your advertisement proceeds with continuous. As you keep on changing over that traffic, you just increase your daily spend and revenues with it.

If you got a massive order in from a customer and need to scale back to avoid getting backlogged, it’s just as easy to do that.

If something isn't working in your showcasing, you don't need to hang tight for the ad agreement to run out. You don’t have to start from scratch.

You have  got the power. Simply make that little change and re-launch the advertisement.

The importance of digital marketing lies in the way that you can get instant results. Analyze data and make changes fast to reduce wasted ad spend and lost revenues.

This leads us to just how cost-effective digital marketing is for a small business.

7. Best ROI

Email marketing has the highest ROI of any marketing technique… period. It can get an incredible 3800% return. That is $38 in revenue for each $1 you spend. About 20% of companies are seeing an ROI of $70 to $1 spent.

Email marketing is a conversion machine. But you do require a way to build your email list with quality subscribers. Then deliver highly relevant content to a subscriber’s inbox.

This is most often accomplished through a combination of social media marketing and content marketing. But these marketing techniques have their very own impressive ROI.

Content marketing can generate 3X the leads for about 62% less than traditional marketing. Obviously, when we say "lead" we're not simply discussing about website traffic. These are people who are probably going to buy your product and become loyal customers as you sustain that relationship.

Social media’s ROI can be indirect at times. In any case, a Forbes study found that companies using social media outsell 78% of businesses who don't use social media. IBM found that a lead that comes in through social media is 7X more likely to become a paying customer. More likely to convert also means you’re spending less money trying to convert people who will never become paying customers.

As a small business, cost-effectiveness is your ultimate priority. You have to be able to stretch those dollars as you grow your business. Every dollar you spend matters.  You need to know it’s going to provide you an ROI.

That is the importance of digital marketing to small business.

8. Aligns with How People Today Shop

88% of people consider online reviews an important part of the buying decision.

23% of people visit your business after reading a good review.

The average American goes spends over 24 hours a week online. For millennials and gen Z, 10 hours a day is the norm. This includes Internet time at work and school.

47% of millennials and Gen X don't watch traditional TV. And 22 million people had canceled their cable by the end of last year. Magazine and newspaper sales continue to decline at a rate of about 16% a year.

But on the other side of this, more than 1 trillion online searches are performed each year. Google holds the beast share with 3.5 billion of these questions. 8 billion videos are watched on Facebook every day, most of them from businesses.

Indeed, most consumers now tend to look for products, services or anything they want online.  Most of them are also impatient and won’t go beyond the first 5 pages of the search results. so, you shouldn't stop with simply having an online presence. You have to be ahead of your competitors. This is how SEO works for your business. If your website is well optimized, then it will easily be discovered by users whenever they search a keyword relevant to your brand.

From restaurants to doctors to bookkeeping software to commodities, the modern sales process starts online.

Whether it’s something a friend shared on social media, the result of a search query, or an email newsletter that they received in their inbox, it all starts here. The more integrated your business is with the customer's online experience, the most effectively you grow your business.

You need an online presence to be relevant to the vast majority of customers. The importance of digital marketing is that it gives you that presence.

How to Be Relevant Online

To be relevant online today you need to:

• Have a user-friendly website.
• Invest in SEO so that you appear in search results from some keywords
• Have at least one active social media profile where you engage with customers
• Some paid advertising like AdWords, Instagram or Promoted Tweets. It’s impossible to get found online without some paid media.
• Reputation management. Know what people are saying about you. Solicit more reviews. When asked to review, most people write a positive review. When not asked, only unhappy people tend to write reviews.
• Integrated touch points. All of the places that you’re online should work together. Engage your target customers both online and in your physical shop if you’re a brick and mortar business.

9. How People Prefer that Businesses Reach Them

People are tired of traditional advertising.  They learned that they have a choice. 20% of 16 to 34 year olds use a promotion blocker online. Overwhelmingly, people escape websites that pop up annoying invites and advertisements when they first land on the page.

They're choosing to expend media that doesn't force them to sit through commercials.

It seems cliche. But people want respect. They need somebody to give them data that causes them settle on educated choices. They need to purchase from brands that worth what they esteem. They need you to be a piece of their discussions.

The importance of digital marketing is that it allows you to market to people in ways that show you respect them and value them as human beings.

10. Integrates Marketing with Mobile Technology

According to research by IBM, mobile transactions are expanding at the extremely fast speed of 35% year over year. But it's not simply the genuine purchasing and selling happening on mobile.

People are increasingly using their mobile phones as a sort of enlarged reality layered over a business. They're looking at reviews and product information while in your store. They may be ordering online or communicating with customer care in route.

A selfie they take in your store turns into a promotional opportunity for you. They may write a review for you before they even leave your office.

Integrated the mobile experience with the physical experience. As you do, the better your business will make the most of these chances.

Send an alert to let someone to let them know something they were interested in is on sale as they walk down that aisle. Use physical store behavior as tracked by their phone (with permission, of course).

With it, send more relevant offers. Invite someone to visit the store when geo-location shows that they're in the zone.

The Importance of Digital Marketing for Your Business

It's clear. Businesses in the modern economy need digital marketing to compete. Online is where the customers are. It's the place they lean toward that you contact them. Online is the place the modern buying process starts.

You get the importance of digital marketing. But that doesn't make it simple to implement strategies that get you the ROI you're searching for. Find out how we can assist you with utilizing digital marketing to grow your business. Give us a call to schedule a consultation.

best digital marketer in gurgaon | digital marketer in gurgaon